Behold the Yamaha Tenori-on

I saw a band play last night at a gig we were putting on for our client.
The highlight of the gig was a girl called Little Boots. You may not have heard of her yet but you will, she’s awesome. The most amazing part of her performance was the instrument she plays; The Yamaha Tenori.
Its basically a digital instrument that sequences sounds that you control using a light board, the interface of the instrument is totally visual.

One of the best things ive ever seen.

Entertainment Brands

Something that’s been burning a hole into our brains this morning is the question over when/if a brand that facilitates entertainment is an ‘entertainment brand’ in itself?
For example, would Apple now be deemed as an entertainment brand as its become one of the largest distributors of music in the world or is Hulu just a platform to view video content online as opposed to an entertainment brand in itself?

Apple is clearly rooted as a technology brand but im sure if you ask most people on the street if they consider Apple to be a gateway of entertainment then im sure they would agree. I guess the question is when does a facilitator or provider of entertainment content become and entertainment brand in its own right?

Does a brand have to produce entertainment content to be considered an entertainment brand? That would discount the likes of Apple, You Tube, E4 (pretty sure they commission all content?) etc. as they all are essentially providers not creators. But if you count Apple as an entertainment brand, down to the popularity of iTunes, you would then need to count HMV as an entertainment brand which in my mind doesn’t ring true!?

Bit of a rambling post but its slowly churning my brain….!

Twit Or Fit?

Excellent someone’s created “Twit Or Fit”. Essentially using the same principles of the dozens of “Rate My” sites and mashing them with actual Twitter profiles.
You can only vote if you register with them. A little nerdy but quite funny.

the Jejune Institute

The Jejune Institute site has all the hall-marks of an ARG, the institute is a pastiche on 70’s design and science with all sorts of odd (Hanso Foundation-like) refrences to happiness and ‘social engineering’.
After a bit of digging it turns out this is actually an art project created by a collective of artists based in San Fransisco, called Oaklandish.
The ‘Institute’ invites people to visit their practice in person for an ‘initiation’ and it turns out you can and people have done this, which essentially takes you around San Fransisco and you explore the city for street art and clues. The detailed post on this is all here.

This has to be one of very few non marketing-initiated ARG’s and fair play to ‘em, will be interesting to see what happens with this.

found by Kylie.

Little (Expensive) Big Planet

Oh dear, (literally) every copy of PlayStation 3’s Little Big Planet will need to be recalled and re-printed.

Quite interesting though that an entire release has been recalled due to a single forum post.
As a client you can look at this two ways, great example of harnessing the power of peer to peer to anticipate issues further down the line or simply an (expensive) annoyance that may not have been spotted/highlighted in days of old 1.0.

eh!?

Maybe im missing something here but - this is quite possibly the most useless ‘web experience’ ive ever encountered?

What is the point of this? Its just a poor rip-off of Nike Chain which was produced brilliantly and was enjoyable to watch and get involved with – this however is not.

I really, really like the stuff FON and BT are doing in a greater sense - in fact i think its an awesome initiative and I really hope it takes off.

Diesel SFW porn

Brilliant new viral from the whacky lot over at Diesel.
Absolutely love the dodgy cartoon sound effects throughout the film!!
Also, love the fact that it doesn’t try and be clever or witty in any way, just simple, juvenile stupidity at its best.