Thursday, 4 October 2007


I know its not new news but ive been following the news story over the past few days (Metro, BBC) about random stone sculptures being left outside random people’s houses in Yorkshire in the middle of the night.
Each sculpture had a strange marking spelling “Paradox” and came with a riddle individual to each sculpture. It turns out the sculptures were a stunt by a reclusive artist called Billy Johnson to promote his artwork.
Although the stunt is fairly rudimentary, it’s such a clever and simple way of creating fame and interest in a product without being “flashy” and over complicated. Although it could be argued it’s a gloried combination of door dropping and weird midnight stalking…

1 comment:

Vincent von Discothèque said...

it's a bit like adam neate. or druidic viral marketing.