Wednesday, 22 August 2007

Wrangler Launderette

Sorry its been a while, its taken me this long to sort myself out after V. Festival!

Staying on the festival theme, this was sent round the office today. It’s a novel idea from Wrangler to set up a portable Launderette that pitches up at festivals. Festival goers can drop off their muddy clothes for cleaning, you don’t even have to hang around and miss bands, as once your clothes are cleaned, Wrangler then send you a text message to let you know your washings ready to pick up…genius.

This is the sort of simple, yet brilliantly clever brand idea that can genuinely add something useful to someone’s festival experience and I think it rocks!

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