the Brits are here

See more Little Britain videos at Funny or Die UK

Excellent to see that we now have our own UK version of Funny or Die and what better two funny people to launch it than Lucas and Walliams.
Ive always really liked the US site but felt that it was pretty much the Will Ferrell Show…online. It didn’t seem like they showcased any talent or other comics (other than s’lebs).
But by the sounds of it the UK version will make a bit more an effort on this front with Hat Trick being involved exclusively from the start.

Awesome stuff

its the Shite!

No need to pick up your free-sheet on way home now you have London Shite.

Excellent stuff.

F*CK OFF!!!!!

if i have to sit through another price comparison website ad, i will gouge my eyes out with a rusty nail.

and why do they all seem to follow the same cheap and nasty theme of placing real people in animated worlds, whether that be physically standing in a computer screen, standing in virtual space with rows upon rows of cars or living in a world of cardboard illustrations?

and why is GoCompare's "special five star rating" any more "special" than all the other fucking rating systems out there?!

Justice = awesome vids

Justice keep producing amazing music videos!!
Love this video for Stress so much.

why?

This is odd. Spotted this poster in a pub for Pepsi’s new RAW drink sporting copy explaining that it was “New and the UK leads the worldwide launch!”

I’m not sure if people actually care if the country we live in is the lead for a new product launch?! plus it just looks weird.

Penguin Dating

Another genius idea from the clever book people at Penguin.
Penguin have created Penguin Dating; a new dating site that matches people together based on their favourite books and authors. There are no fears that the wont work or not have enough of a userbase to make worthwhile as its powered by Match.com

I love the idea as its such a simple yet compelling idea. It’s the sort of service that any publisher could have done but only Penguin would have thought of it.
There is a real theme behind a lot of Penguin’s work and it really is simplicity. Even something as potentially complicated as an ARG was made so simple and easy to engage with the We Tell Stories game they created earlier this year.

Its got me thinking if this match-making idea could work with other kinds of publishers such as record labels or even film studios? Perhaps film is too broad but music definitely can bring like-minded people together.

Awesome stuff.

Thanks to Kylie for this!

"I Am"

Not new news, but I’ve been thinking about the latest Orange campaign – “I am Everyone”. Aside from the ads themselves, I was thinking specifically about the strapline on their outdoor/press ads directing people to search for “I Am” online for more information. Initially I thought it was a bit of w*nky ad-thing to do but thinking about it again it’s a really nifty way of encouraging people to take on your creative strategy and bring your brand into the vernacular.

Off the back of the recent news that 88% of people are now searching for brand specific terms online (as opposed to generic terms like “mobile phone tariff”), I think we could see this tactic being used even more as clients and agencies really start seeing the value search/PPC can bring to your brand as opposed to viewing it as just another sales driving platform.