Street Fighter IV

Im excited as it is with the thought of the UK release of Street Fighter IV, but check out the official Street Fighter IV Fight Stick!

It will set you back $80 but I bet it will take you all the way back to the heady days of spending far too long in arcades at the weekend.

Someone Great...

Just stumbled across Kid Cudi's latest track, Can I Be, and what an awesome track it is.

He's sampled LCD Soundsystem's Someone Great and the track just flows perfectly.

Seems like its not just Kid Cudi who fancies a piece of LCD Soundsystem's Someone Great as there is now a Diplo version of Justin Timberlake's My Love too....apparently.

Anymore for anymore?....

Kid Cudi


The Original

Its been ages...

I haven't posted anything on here since December.

I cant really excuse the fact that its been radio silence from me for over 2 months but I think I may attribute it to a combination of work load and also me leaning towards using Twitter as my main blogging platform.

I know Twitter in its purest form is meant to simply let your friends know what you are doing so from the inane "ordering a coffee" to more complex short-form reportage from seminars etc. However, I feel like we are all now using it more of a news feed platform, sharing interesting links, thoughts and re-tweeting interesting posts. I didnt start this blog to hammer out long, rambling thoughts on marketing, media, comms etc. I started it to share stuff that excites me and the stuff that interests me. I guess what im trying to say is that one of the real reasons why im blogging less is down Twitter making it far easier for me to share the stuff i love.

(blimey that was quite rambling)

Behold the Yamaha Tenori-on

I saw a band play last night at a gig we were putting on for our client.
The highlight of the gig was a girl called Little Boots. You may not have heard of her yet but you will, she’s awesome. The most amazing part of her performance was the instrument she plays; The Yamaha Tenori.
Its basically a digital instrument that sequences sounds that you control using a light board, the interface of the instrument is totally visual.

One of the best things ive ever seen.

Entertainment Brands

Something that’s been burning a hole into our brains this morning is the question over when/if a brand that facilitates entertainment is an ‘entertainment brand’ in itself?
For example, would Apple now be deemed as an entertainment brand as its become one of the largest distributors of music in the world or is Hulu just a platform to view video content online as opposed to an entertainment brand in itself?

Apple is clearly rooted as a technology brand but im sure if you ask most people on the street if they consider Apple to be a gateway of entertainment then im sure they would agree. I guess the question is when does a facilitator or provider of entertainment content become and entertainment brand in its own right?

Does a brand have to produce entertainment content to be considered an entertainment brand? That would discount the likes of Apple, You Tube, E4 (pretty sure they commission all content?) etc. as they all are essentially providers not creators. But if you count Apple as an entertainment brand, down to the popularity of iTunes, you would then need to count HMV as an entertainment brand which in my mind doesn’t ring true!?

Bit of a rambling post but its slowly churning my brain….!

Twit Or Fit?

Excellent someone’s created “Twit Or Fit”. Essentially using the same principles of the dozens of “Rate My” sites and mashing them with actual Twitter profiles.
You can only vote if you register with them. A little nerdy but quite funny.

the Jejune Institute

The Jejune Institute site has all the hall-marks of an ARG, the institute is a pastiche on 70’s design and science with all sorts of odd (Hanso Foundation-like) refrences to happiness and ‘social engineering’.
After a bit of digging it turns out this is actually an art project created by a collective of artists based in San Fransisco, called Oaklandish.
The ‘Institute’ invites people to visit their practice in person for an ‘initiation’ and it turns out you can and people have done this, which essentially takes you around San Fransisco and you explore the city for street art and clues. The detailed post on this is all here.

This has to be one of very few non marketing-initiated ARG’s and fair play to ‘em, will be interesting to see what happens with this.

found by Kylie.